Thoughts
The 'Vibe Check' is Not a Strategy
Moving from 'it seems to work' to 'we can prove it works.' Why Product Owners must shift from PRDs to Success Rubrics in the age of AI agents.
Engineering
FM
There's a new way to build.
FM is an AI-first consultancy that helps small and mid-sized companies build custom software, implement intelligent automation, and figure out what AI actually means for their business.
The ShiftIn today's world, every business is software.
The companies pulling ahead aren't just using technology - they're building it. Custom tools that fit their operations. Automated workflows that multiply what their teams can do. AI that's woven into how they actually work, not bolted on as an afterthought.
This used to require enterprise budgets and massive teams. Not anymore.
How We're Different
We build, not just advise.
Our team has decades of experience shipping software for companies of all sizes. We stay engaged from strategy through delivery. When we're done, you have working systems - not a PDF of recommendations.
We're AI-first by design.
We're not a traditional consultancy trying to figure out AI. We built FM from the ground up on AI-native principles. Our own operations run on the same systems we help clients implement.
We're small on purpose.
No junior associates learning on your project. No layers of management between you and the people doing the work. Senior team, direct accountability, faster decisions.
FM's Newsletter
Subscribe to our newsletter to stay updated with news about FM and our thoughts on the latest advancements in AI for business.
Selected Clients
Latest News
Latest updates and insights from FM
Thoughts
Build vs. Buy in the Age of AI Agents
The debate over whether to build custom software or buy SaaS just got more complicated. A high-profile CMS migration shows us what to build, what to buy, and where the real opportunity lies.
Brian Fletcher
Principal, Co-founder @ FM
Case Studies
The Human Architect & The AI Builder
How FM and Fantasy used an intentional "Human-in-the-Loop" collaboration model to deliver a massive multi-brand consolidation project in just six weeks.
Adam Creeger
VP, Engineering
Ready to Build Something?
We help companies figure out where AI fits, automate what should be automated, and build custom software that creates real leverage.