We've shipped a lot of software. Now we ship a new kind.
Two decades of building production systems for companies of every size. Now applied to the work that software couldn't do until recently.
We deliver software, not slides.
Most firms in this space deliver recommendations. FM delivers working systems. The mindset is different, the engagement is different, and the result is different.
FM has learned, sometimes painfully, what separates projects that ship from projects that stall. The biggest one: the best solutions aren’t complicated. They’re the ones that make a hard problem feel obvious in retrospect.
Software can think now. That changes everything we build.
For decades, software did calculation and storage. The reasoning, the judgment, the pattern-matching, all of it lived in people's heads.
That's not true anymore. Software can synthesize, infer, and handle the messy cases that don't fit a rule. It can take on real cognitive work, the kind that used to require a senior operator.
That's the change that makes our work possible. It's also the change most companies haven't figured out how to use yet. We help them.
Before
Software stored what people decided.
The reasoning, synthesis, and judgment lived in the operator's head. The software was the file cabinet.
Now
Software does the reasoning, too.
Systems that synthesize and infer. The operator's job moves up the stack, from doing the work of knowing to acting on it.
Four disciplines. One team. On every engagement.
FM staffs senior across four disciplines. There are no junior hand-offs and no proposal team passing the work to a delivery team. The people who scope the work are the people who ship it.
Principals
Strategic ownership from scoping through stewardship.
Two decades leading software at global agencies, big tech, and enterprise transformation programs. Principals stay on the call. Architecture, scope, and the hard tradeoffs are made by the people doing the work.
- System architecture
- Build vs. buy calls
- Roadmap & sequencing
- Engagement stewardship
Agentic Engineers
Build the systems. AI-native, full-stack.
Senior engineers fluent in the modern web stack and the agentic toolchain. They write production code, design schemas, integrate models, and ship features end-to-end. AI is built into how they work, not bolted onto the deliverable.
- Next.js / TypeScript apps
- Agent orchestration & MCP
- Schemas, data, integrations
- Evals, observability, CI/CD
Product Strategy
Translates business problems into shippable scope.
Discovery, opportunity scoring, build-vs-buy frameworks, phasing. Strategists who have done transformations at scale and know what actually ships in six weeks versus what stalls at sixteen.
- AI maturity assessments
- Operational mapping
- Opportunity scoring
- Phasing & success criteria
Design
Product, interaction, brand — no handoff.
Designers who lead product thinking from week one, not pixel pushers brought in late. Backgrounds span immersive work for global brands, design systems for production software, and brand identity for early-stage products.
- Product UX & prototyping
- Design systems
- Brand identity
- Design-to-code handoff
Boring where it should be. Sharp where it counts.
FM picks proven, durable tools for the work that needs to last, and reaches for newer ones only where the benefit is real. The same stack underpins every pillar — Custom Software, Agents & Automations, and AI Adoption — so phases hand off cleanly instead of starting over.
Languages & Frameworks
Modern TypeScript on the web, Python where data and ML live.
- TypeScript / JavaScript — Node, edge, and the browser
- Python — Data pipelines, ML, scripting
- Next.js (App Router) + React — Server components, server actions
- Tailwind CSS + shadcn/ui — Composable, accessible design system
- Node, Bun, and edge runtimes
AI & Agent Tooling
Frontier models and the agentic ecosystem around them.
- Claude, GPT, Gemini — Frontier models via direct APIs or gateways
- MCP (Model Context Protocol) — Tool and data integration for agents
- n8n, Zapier — Visual workflow orchestration and SaaS-to-SaaS automation
- Claude Code, Codex — AI inside the engineering workflow itself
- Custom evals & tracing — LLM observability where reasoning is in the loop
Data & Infrastructure
Boring where it should be. Type-safe, observable, yours.
- Postgres + Drizzle ORM — Type-safe data, explicit migrations
- Vercel — Deployment, edge functions, image optimization
- AWS, GCP, Azure — Cloud experience across all three majors when the workload calls for it
- PostHog — Product analytics and feature flags
- Resend — Transactional email
- Tests, observability, CI/CD — First-class from day one, not bolted on
Solution Types
What the stack adds up to in the wild.
- Custom web applications & internal tools
- AI agents, copilots, and assisted workflows
- Operational automations & integrations
- Replatforms from legacy SaaS or homegrown systems
- Custom knowledge bases & retrieval systems
- Design systems and brand-to-code work
The stack evolves. What stays constant is the bar: production-grade from day one, owned by you, and shaped by what the problem actually needs.
The mindset behind everything we build.
Systems Thinking
Every problem sits inside a larger system. We look for the fix that makes the whole thing better, not just the part you asked about.
Pragmatic AI
AI is a tool, not a strategy. We use it where it earns its place and leave it out where it doesn't.
Delivery Over Discussion
We're not here to produce findings. We're here to produce working software, and stay with it until it's running.
Compound Thinking
The best systems make tomorrow's work easier than today's. We design for that.
Wherever you are, we can probably help.
If you're exploring
You're trying to figure out where AI actually belongs in your business. We'll help you build the map.
If you're ready to build
You know the opportunity and you need a team that ships. We embed and get production systems live.
If you're stuck
Something's not working, or you inherited a mess. We've been there. We'll help you find the path forward.
Ready to Build Something?
Whether you're exploring AI adoption, automating workflows, or building custom software, we're here to help you take the next step.